Indian Institute of Management Udaipur Library

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1.
Industrial Marketing Strategy / Frederick E. Webster.

by Webster, Frederick E.,Jr.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Wiley, 1991Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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2.
The Science of Success : how market-based management built the world's largest private company / Charles G. Koch.

by Koch, Charles G. (Charles de Ganahl) 1935-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken John Wiley & Sons 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.409] (2).

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3.
A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius

by Trout, Jack.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi John Wiley & Sons 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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4.
Channel Champions : how leading companies build new strategies to serve customers

by Wheeler, Steven.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersey Jossey Bass; John Wiley & Sons 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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